YoRipe Press Release

YoRipe Launches Personalised App to Promote Smart Eating

  • Southeast Asia’s first one-stop cooking & grocery lifestyle app with a curation of over 1,000 Asian-inspired recipes
  • Secured pre-seed funding from Antler, NUS Enterprise, and angel investors
 

Singapore, 31 July 2019 – YoRipe, a local startup, has officially launched its mobile application today. The YoRipe application is Southeast Asia’s first one-stop personalised cooking & grocery lifestyle app for Asians. YoRipe is partnering household brands such as Lee Kum Kee and Knorr, and local artisanal brands such as Kroodi and Modern Mum, offering recipes that will enable families to cook smarter and have more options based on their favourite ingredients.

In the 2018 National Nutrition Survey, it was reported that the Singaporean diet has made a transition, towards one that is of lower carbohydrates and of better quality. From 2010 to 2018, the proportion of unrefined carbohydrates consumed went up from 14% to 17% (Health Promotion Board, 2018), possibly attributed to lifestyle changes. It is evident that Singaporeans are becoming more health conscious, and are taking actions to adjust their diets, adopting different diets such as the ketogenic diet, a low-carbohydrate, high-fat diet; or a pescatarian diet, which omits meat; or simply a low-sugar diet to improve their well-being. As a result, more Singaporeans are transitioning to cooking at home instead of eating out to have more control over what they eat.

On the back of this shift, the idea behind YoRipe was mooted to encourage and educate Singaporeans to prepare meals with healthier choices, that even with dietary restrictions, tasty and easy recipes can still be made. 

“People want to eat smarter and cook more often, but in a more personalised and convenient way. So YoRipe simplifies the fragmented planning, buying and cooking steps into a one-stop solution. Our vision is that we can take better care of ourselves, our loved ones and our environment through better decisions in food.” said by Xinyan Fang, Founder of YoRipe.

 

Features of YoRipe
With the YoRipe application, users can key in their dietary preferences – such as avoiding certain food or the kind of diets that they are on, and highlight their desired outcomes – such as weight loss or muscle building. The application will take into account different dietary preferences, the number of people dining and different culinary proficiencies, and curate a list of recipes for users to easily prepare at home.
 
Users can also generate a smart grocery list from the selected recipes in the application for easy reference when shopping. 
 
iPhone X Mockup Gif
Curated recipes are available for users when they select their dietary preferences and level of cooking skills.

 

The application currently hosts a curation of over 1,000 Asian-inspired recipes to cater to different taste buds. 

“As much as Google is the hub for anything and everything, the recipes found are too generic and most apps in the market are catered towards Western recipes. Specificity is key with dietary restrictions, and YoRipe customize recipes to my preferences, right at the app’s onboarding. It is my one-stop solution, from forming grocery lists for shopping, to having recipes that cater to everyone in my family.” said Wani Madelina, a beta-user of YoRipe.

Moving forward, YoRipe is looking to enable grocery delivery and add more features on to their application such as managing your available ingredients and recommend recipes based on whatever is left in the fridge, saving money and reducing waste at the same time.

As of its official launch today, YoRipe has already over 4,000 early adopters and has attracted around US$300,000 in pre-seed funding from talent incubator Antler, National University of Singapore’s entrepreneurial arm NUS Enterprise, and angel investors. “YoRipe is the first mover in the next wave of lifestyle destinations focused on healthy eating. The beautiful experience attracts busy families hungry for healthy recipes and at the same time creates novel opportunities for partners to engage their end-consumers. Xinyan is growing into a huge market and is executing well.” Said Jason Strimpel and Herston Powers who led the recent financing round.

The YoRipe mobile application is available for free on the Apple App Store and Google Play Store.

 

Additional information:

YoRipe Factsheet

About Xinyan Fang, Founder of YoRipe