YoRipe Launches New App to Empower the Passion for Cooking & Healthy Lifestyle
• Southeast Asia’s first smart cooking app powered by curated local home cooking community: 100+ home cooks sharing their tested and true family recipes, 800+ videos and cooking classes for interactive learning
• Launch event: #SGunited Cookathon (24 hours live stream), create joy with food and support the needy impacted by COVID-19
Singapore, 17 June 2020 – YoRipe, the Singapore-based platform for cooking enthusiasts, today announced the launch of its new mobile application. The new YoRipe app strives to make Southeast Asian cooking stress-free and enjoyable for everyone. The local startup incubated by NUS Enterprise and Antler is collaborating with FairPrice, Commune Kitchen and Samsung enabling more stress-free and innovative experiences in the kitchen.
The evolving COVID-19 situation has resulted in a significant increase in people cooking at home.
According to a recent study by Facebook, in partnership with Bain & Company: up to 77% consumers across Southeast Asia are now preparing food at home more often (1). For the people who have not tried cooking before, the circuit breaker period offered them an occasion to try their hands at wholesome home cooking and gave them the confidence to do more.
With its Southeast Asian focused content, YoRipe is bringing home cook enthusiasts, chefs, brands and retailers to one place where everyone can connect, learn and get better together. The shared passion for cooking & healthy lifestyle is brought to life through thoughtful curations, easy-to-follow recipes, virtual cooking classes and community reviews.
(1) Facebook, in partnership with Bain & Company (2020): Southeast Asia digital consumer trends that shape the next normal https://www.facebook.com/business/news/digital-consumer-trends-next-normal-southeast-asia
Building the best curated local cooking community
Local content by local people for the local community has always been YoRipe’s focus. The new platform highlights the latest trends by home cook opinion leaders. Profiles include @Sharefood.sg, @n3fn3f and @ZaTaYaYummy. The handpicked recipes are organized in thoughtful collections ensuring home cooks finding what they like at their fingertips. After downloading the free mobile application, users discover recipes and videos by cuisine, diet, curated collections. They can also register for an account to save their favourite recipes, get nutritional information, create smart grocery list and encourage fellow home cooks.
“Our users really like the local cooking ideas and healthy options in YoRipe app and they want more recipes and more interactions with fellow home cooks. We are constantly listening to the needs of our users and evolving based on the changing climate we are living in. As Singapore moves into phase 2 of reopening after circuit breaker, it’s even more important to sustain the good habits of caring for ourselves and enjoy our new hobby in cooking and baking.”
“Therefore, the new YoRipe app inspires you on what your next meal could look like and set you up for success in whatever you want to make. With more like-minded partners onboard, we’re excited to transform the entire meal planning, cooking and grocery experience to a seamless one,” says Xinyan Fang, founder of YoRipe.
Launching with a meaningful cause – #SGunited Cookathon
To bring the community together and support local non-profit organisation – Willing Hearts Soup Kitchen, YoRipe is organising a virtual “cookathon” event with 12 chefs for a 24 hours live stream of cooking class, baking workshop, kitchen party and more. The #SGunited Cookathon event is free to take part and registration is opened till June 20th via https://bit.ly/YoRipeSGCookathon. We encourage all participants to contribute in feeding the needy with 7,000 meals a day and make donations via http://www.mentorforhope.org .
YoRipe is a content and community powered cooking & grocery platform in Southeast Asia. For consumers, the platform offers personalised content discovery based on cuisine, diet, curated collections, smart shopping list and groceries purchase. For brands and retailers, the platform offers targeted marketing and D2C sales. The platform currently serves 23,000+ users and 50+ brands and retailers in Singapore. For more information, please visit https://yoripe.com .
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